So, you wanna be a rep?

With the current economical climate and the need for qualified people,  larger optical corporations are looking for more efficient and effective ways when narrowing down future employment candidates.

H.E.C. releases mirrored Sunglass frame

Riding high on the success of their P.O.S. eyewear, H.E.C. released their newest line of glasses. This time they rolled out a high end mirrored sunglass line. The model above is wearing the

Uncovered: Your possible president?

Sent to us from our friends in low places…An excerpt from an application received to replace Mike Daly’s position as president of the US lens division at Essilor.

EOH Exclusive: When in doubt, whip the old out.

After a lackluster 2008 year in sales, Varilux will begin their 2009 ad campaign showcasing the venerable Comfort lens.

Pope adopts new HEC technology

In an image released by the Vatican on Sunday, the Pope has taken advantage of HEC newest technology, the “P.O.S.” or Perfect Optical Sunglasses.  With the P.O.S. and HEC poised for a global explosion of

Barbie has a diverse marketing vision…

	For Sale!

also For Sale!

For Sale!

not real strippers, no clear heels

The Barbie line of dolls has recently launched a new campaign meshing two industries that couldn’t be further apart…stripping and eyewear. Is this genius or a desperate sign of the times in optical?

HEC launches new sunglass line

HEC(Hand Eye Collaboration) has recently jumped into the eyewear industry with their innovative and some what controversial sunglass line er…gesture. The movement which involves

Marketing VPs fall back to “what got them there”

There’s an old saying in marketing…”good economy produces free thinking…bad econony produces “other opportunities” in employment. Maybe this saying is current, but it sounds old.

Current marketing managers can kiss our binky

Just released…Oakley’s experimental offspring program “FLoW” (Future Laissez Faire of the World) has produced 3 offspring: Ubo, Tubo and Wubo (seen in the photo) celebrating having just approved

Lens Crafters is gonna KICK YOUR ASS

Lens Crafters has retooled, reset, reinvested and is ready to kick your ass!!!  M.B.E. is the name of their most ambitious marketing/selling philosophy to date. Unlike the other article, let me tell you what M.B.E. is